
Playboy’s editorial board in 1970: (L-R) BACK Robie Macauley, Nat Lehrman, Richard M. Koff, Murray Fisher, Arthur Kretchmer. FRONT Sheldon Wax, Auguste Comte Spectorsky, Jack Kessie. Thank you, Wikipedia.
In Part I of this series I showed how A.C. Spectorsky, Playboy’s link with the “East Coast Establishment”, showcased an inordinate number of intelligence community writers on the magazine’s cover. To give an idea of how just many spooks Spectorsky featured between ’59-’76: 30% of cover-featured contributors had strong intelligence connections and their work represents about 35% of featured stories. [A]
Last time I also looked at Playboy’s weird, Orwellian promotion of racial integration alongside Black nationalism. I’m going to build on this ‘strange bedfellows’ theme today with ‘Billionaires and Communists'; as well as ‘Literary Brahmins and Pulp Publishers’.
Billionaires and Communists
Playboy magazine worships wealth; the ‘playboy lifestyle’ is one of endless, unrelenting consumption. Spectorsky’s biographer Steven Watts speculates that Spectorsky fixated on luxuries was a way of distracting himself from his failed writing career– I think that view is too simplistic. Playboy featured an impressive number of mega-wealthy writers alongside a solid coterie of self-consciously communist ones; what unites these groups is their participation in the ‘intelligence community’.
Who were Playboy’s favorite multimillionaires? J. P. Getty [22 Playboy covers!], the Anglophile oil magnate and antiquities collector, had a special relationship with Spectorsky and contributed on money matters with articles titled “Big Business Booby Traps”, “You Can Make A Million Today” and “How I Made My First Billion”. Needless to say, I don’t put much store by Getty’s financial advice; he’s interesting to me because he (ultimately) funded Kenneth Anger’s ‘Thelema’ cult with the Rolling Stones.
Other Playboy rich-kids are no less interesting: Bennet Cerf [2] was a founder of Random House publishing, one of the largest concerns in an industry known for its cooperation with the OSS and CIA. (See The Irregulars, by Jennet Conant for a start.) Howard Hughes [3] was the Hollywood-and-Aerospace mogul who partnered with the CIA — he was the Agency’s ‘cover billionaire’ for the 1972 ‘Glomar Explorer’ escapade.

Howard Hughes. In 1946, Hughes had an accident testing a reconnaissance plane. After his medical treatment he showed a drastic personality change: Hughes became an eccentric recluse, wore tissue boxes for shoes and only peed into bottles. His business interests were eventually taken over by a group of Mormons.
William Benton [2 covers] was a senator and founder of the radio-heavy advertizing agency Benton & Bowles. He created ‘The Voice of America’ which is a radio news organization and a blatant US propaganda machine. Benton was also a UNESCO ambassador and “the first to propose the motion for expulsion of Joseph McCarthy from the U.S. Senate in 1951”.
Benton’s extensive media holdings provided springboards for other Playboy contributors. Shepherd Mead [4] was Benton’s employee at Benton & Bowles: Mead served as vice president of the ad agency, but found fame and fortune by writing books such as How to succeed in business without really trying; the dastard’s guide to fame and fortune.
Benton & Bowles’ influence, and therefore William Benton’s influence, spread from advertizing into the entertainment business. B&B invented and dominated the “radio soap opera” as a vehicle for placing products. B&B spun the concept out to television with ‘As The World Turns’, a serious money-earner which the firm ran for Proctor & Gamble on CBS.
Many Playboy heavyweights came from CBS in one form or another: Jean Shepherd [12 covers], who is known for his coverage of Playboy contributor Martin Luther King Jr.’s [1] ‘I Have A Dream’ speech, had a nightly radio show on CBS; Robert L. Green [2 covers], Playboy’s fashion director, child psychologist and Washington D.C. public relations guru, had his own CBS radio show; Steve Allen [2], who got his start in radio during WWII, had is own CBS television show; John Crosby [2] who was part of the Army News Service during WWII, also had a CBS t.v. show; Charles Beaumont [4], an early Playboy contributor, wrote for CBS’s The Twilight Zone; Larry Siegel [3] is known for CBS’s The Carol Burnett Show (though this came after his Playboy work); Max Shulman [1] is known for his CBS TV character ‘Dobie Gillis’; and finally, spooky Los Angeles Science Fiction Society guru Ray Bradbury [13] reached audiences through the CBS Television Workshop in the early 1950s.
For readers unaccustomed to American acronyms, ‘CBS’ stands for ‘Columbia Broadcasting System’ which was founded as a radio broadcaster in New York City in 1927; its television arm was added in 1941. CBS is privately owned– the majority owner is Sumner Redstone (born Sumner Murray Rothstein)– but in practice CBS, along with ABC and NBC, is roughly analogous to Britain’s BBC. The US radio industry has always had close ties to the British and American militaries.
I’m not quite done with William Benton: besides his ad interests, Benton owned Encyclopedia Britannica and had a working relationship with CIA chief Allen Dulles; documents released by the Agency show that Benton allowed the CIA to write chunks of the reference series. EB’s high-ranking employee Mortimer Alder [2 Playboy covers] put together the corporation’s ‘Great Books’ line.
So it seems that being featured in Playboy was something of a ‘perk’ for William Benton’s employees and writers from Benton’s partner CBS.
Swirling around the fabulous wealth represented in Spectorsky’s stables was a radical communist contingent: this shouldn’t be surprising, because Communism, particularly Bolshevism, has always had well-heeled Western backing. Allen Ginsberg [2 covers], the pedophile CIA operative, was a supporter of Fidel Castro [1 cover] (Castro’s father was an international ‘labor broker’ who cruelly exploited imported Haitian workers, as well as native Cuban ones!). Also among Playboy’s ‘communists’ was the conflicted Black supremacist Leroi Jones [1], whose publishing company featured Ginsberg’s and Jack Kerouac’s [3] writing. Jed Birmingham, a William S Burroughs [1 cover] aficionado, writes this about Leroi Jones:
I was especially struck by [Leroi] Jones’ work as an editor. It seems like he had his hands in every major magazine coming out of New York City in the late 1950s and early 1960s. Yugen, Floating Bear, Kulchur. This does not include his founding of Totem Press and that press’s publications with Cornith Books. Jones published Michael McClure, Allen Ginsberg, Jack Kerouac, Frank O’Hara, Charles Olson, Gary Snyder, Philip Whalen, Ed Dorn, Diane Di Prima, and Paul Blackburn.
It seems that Playboy’s second-favorite Black supremacist was well-connected in NYC literary circles!
Other writers in Ginsberg’s circle– though not necessarily as radical as Ginsberg– were Terry Southern [3], who I’ll talk about more in connection with the CIA’s Paris Review; Jerry Yulsman [2] an Army photographer who wrote ‘adult novels'; Dan Wakefield [4] the civil rights reporter who made a name for himself by gushing over ‘All My Children‘, a soap opera of the ilk Benton & Bowles devised; Herbert Gold [13] the Fulbright scholar who took over CIA asset Vladimir Nabokov’s chair at Cornell University; and Alan Harrington [3], the writer known for being a friend of Timothy Leary.
The international wing of Playboy’s post-WWII commies is held up by Evgeny Yevtushenko [3], a cautious Soviet poet who was on the safe side of every thaw; and Germaine Greer [3] a Marxist woman’s lib’er who is still with us.
I’ll remind readers that in his autobiography Colby credited his old OSS friends with the CIA’s ‘anti-communist’ (read anti-Kremlin) offensive; those old OSS’er were disproportionately represented fighting for the communists during the Spanish Civil War. Naturally, Playboy’s communist ties are more ‘old school’ than just post-WWII newbies like Ginsberg. Marquis Childs [2] was an FDR crony and a WWII propagandist; Justice William O. Douglas [2] was one of FDR’s supreme court appointees; Leslie Fiedler [3] was a Trotskyite communist and a WWII intelligence agent who translated Japanese cyphers; Nelson Algren (born Nelson Algren Abraham) [2] was a communist until he decided he liked fellow-traveler Ernest Hemingway [5] and the Paris Review better; Norman Thomas [1] was a CIA asset and the president of the American Socialist Party; Kingsley Amis [2] was a spoiled communist academic until he realized that the money was elsewhere; Pietro di Donato [1] was an Italian scribe with communist sympathies; Frederic Morton [3] (born Fritz Mandelbaum) changed his name to fit in with the NYC labor movement; and my personal favorite, Bernard Wolfe [2] who was Trotsky’s personal secretary (some say bodyguard) in Mexico until Trotsky’s assassination; Wolfe then joined the US Merchant Marines and was appointed as a “military correspondent by a number of science magazines” during WWII. Why not?!

When not wiping the nose of one of history’s worst mass-murderers, nor writing WWII propaganda for the US military, Wolfe indulged his passion for hypnosis (1949). Later, he found Playboy.
The dizzying list of names and histories above feels quite natural to me, because of what I know about how the Bolshevik revolution was funded and implemented, thanks to the writing Mikhail Bulgakov, Leonid Andreyev and others. To someone unaware of communist revolutionaries’ support from the American and British establishments, the pairing of millionaires and communists may seem incongruent– for more information, I recommend my posts Is the Devil a German? and A Death in Finland. In the meantime, more strange bedfellows…
Literary Brahmins and Pulp Publishers
‘Incongruent’ may also describe Spectorsky’s policy of hiring writers from ‘high-end’ outfits like the CIA’s TIME or the CIA’s Paris Review, as well as low-end magazine mills such as the Magazine Management Company.
I doubt TIME, the CIA’s ‘cosmopolitan’ news and culture mouthpiece, needs an introduction, but the Paris Review is a little less well know. The PR was founded in 1953 by Harold L. Humes, Peter Matthiessen, and George Plimpton as part of the CIA’s Congress for Cultural Freedom. When PR was thoroughly discredited as an independent cultural organ in 2000, its life-long editor Plimpton did not resign, but stayed in situ until he died in 2008– it didn’t seem to bother anybody in America’s literary establishment that this flagship publication was CIA, which ought to tell us all something.
A large number of Playboy contributors wrote for/were profiled by PR, including ‘beat writer’ Jack Kerouac and Leslie Fiedler who debuted his ‘Huck Finn and Jim are Gay‘ theory on PR pages. But PR’s closest tie is to Playboy’s Terry Southern [3], who had a particularly tight relationship to the Paris Review. Southern’s work was published in PR’s first issue and many thereafter; PR’s new editor, Lorin Stein, even named a month after Terry. (Stein took over after Plimpton died.)

Lorin Stein, the guy who took over the Paris Review after founder George Plimpton finally died. But he’s not CIA.
So much for the ‘highbrow’ side of Playboy; I don’t find it surprising that one CIA media outfit would recycle talent from other, loud, CIA outfits. However, Magazine Management Company is a different creature– it didn’t court publicity at all. Some of its own employees, like Marvel comics editor Roy Thomas, didn’t even know it existed until well into their tenure. No one seems to know when, exactly, the company was founded either, but Magazine Management was in business by 1947 and employed two Playboy contributors Mario Puzo [2 covers] of ‘The Godfather’ fame, and Bruce Jay Friedman [5]. Both of these men worked for the US Air Force before their writing careers: Friedman served under an officer who became a ‘counter-culture’ guru, and Puzo was a ‘public relations officer’ in Germany. Naturally, Magazine Management was based out of New York City.
Magazine Management churned out men’s science fantasy mags, pornography, and was the parent company to Marvel comics. Its founder, Martin Goodman, was the son of Lithuanian immigrants who explains his success with the usual rags-to-riches spiel. Whatever the real story is, Goodman owned several publishing concerns by the 1930s; these concerns had multiple names at the same time (eventually there were 56 shell companies!) making them difficult to track even to industry insiders– clearly Goodman wanted to hide something. From what I can tell, ‘the Goodman group’ was at the heart of the pulp fiction industry. Which brings me on to… George Orwell.
I wrote about Orwell’s distaste for American pulp fiction way back in 2012. Here’s the pertinent quote from Orwell’s collection of essays All Art is Propaganda, Orwell is describing American pulp fiction magazines during WWII:
Notice how much more knowledgeable the American extracts sound. They are written for devotees of the prize-ring, the others are not. Also, it ought to be emphasized that on its level the moral code of the English boys’ papers is a decent one. Crime and dishonesty are never held up to admiration, there is none of the cynicism and corruption of the American gangster story. The huge sale of the Yank Mags in England shows that there is a demand for that kind of thing, but very few English writers seem able to produce it. When hatred of Hitler became a major emotion in America, it was interesting to see how promptly “anti-Fascism” was adapted to pornographic purposes by the editors of the Yank Mags. One magazine which I have in front of me is given up to a long, complete story, “When Hell Came to America,” in which the agents of a “blood-maddened European dictator” are trying to conquer the U.S.A. with death rays and invisible aeroplanes. There is the frankest appeal to sadism, scenes in which the Nazis tie bombs to women’s backs and fling them off heights to watch them blown to pieces mid-air, others in which they tie naked girls together by their hair and prod them with knives to make them dance, etc. etc.
It seems that somebody in the 1940s New York pulp fiction market was working to gin up a particularly nasty type of anti-German propaganda in service of the war effort. As I said, nobody knows when, exactly, Magazine Management got started, but after WWII they provided a good home for ex-Air Force men and later contributed to Playboy’s writers.
According to Roy Thomas, Goodman would follow DC Comics president Jack Liebowitz’s lead with comic book ideas; any competition between the firms was not on an ideological plane. I’ll remind readers that Goodman’s competitors, DC Comics, weren’t averse to wartime (or peacetime!) propaganda: their Superman character fought every WWII dictator save the other man of steel, Stalin.
DC comics was founded by an international-jet-setting Army Major named Malcolm Wheeler-Nichols, a friend of Teddy Roosevelt. Guess What? Wheeler-Nichols was an intelligence officer with the Army, tasked with gathering “intelligence in the shifting alliances between Cossacks, the Chinese, the Japanese and the Bolsheviks”. Wheeler-Nichols also served in Mexico under General John Pershing alongside another jet-setter: James Jesus Angleton’s father.

DC Comics’ Man of Steel has Hitler on his right, Emperor Hirohito on his left, as he straddles the globe.
Wheeler-Nichols’ Army career did not end well. Wheeler-Nichols’ family claims that his Army superiors tried to assassinate the comic genius because he treated his African-American soldiers so well… I think it’s more likely that Wheeler-Nichols’ ‘camaraderie’ problems stemmed from his open letter to President Harding criticizing the Army administration (“Prussianism”, favoritism and inefficiency were among his gripes), an offense which would land any officer a court-martial. Wheeler-Nichols was convicted and discharged; he then went into the comic business.
So Playboy’s low-class Magazine Management connection actually gave them an ‘in’ on privileged intel circles!
I think that’s enough for this week. Next week I’ll treat readers to Timothy Leary’s self-incriminating explanation of how the CIA implements the Hegelian Dialectic. Leary’s insights shed light on Francis Stonor Saunder’s CIA connection and Gawker’s firing of Adrian Chen. See you then!
[A] This is a conceptually tricky statistic, because in my mind, being featured by Playboy in itself shows that a writer was an asset of the Agency. My estimations are based on what I know about Cold War operations beyond Playboy and who has openly admitted to, or shown beyond reasonable doubt to have worked for some sort of espionage outfit. This necessitates some subjective decisions on my part– very few intelligence agents are conclusively ‘outed’ by their employers like Ernest Hemingway has been. These estimates are the best I can make given what I know now.
